Erich Joachimsthaler: Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
David A. Aaker & Erich Joachimsthaler: Brand Leadership: The Next Level of the Brand Revolution
Erich Joachimsthaler, David A. Aaker, et al.: Harvard Business Review on Brand Management
David A. Aaker & Erich Joachimsthaler: Liderazgo de Marca
