Hidden in Plain Sight: Frustrated by marketing theory that sounds logical but doesn't put profit on your bottom line? Worried your competition may be creeping ahead of you?

September 06, 2007

Frustrated by marketing theory that sounds logical but doesn't put profit on your bottom line? Worried your competition may be creeping ahead of you?

Global Brand Strategy 2007 on 2 October is the first public seminar in the UKby our advisory board member Professor Kevin Keller, author of the best-selling business book 'Strategic Brand Management'.

Recognised as one of the world's top marketing and branding gurus Kevin works with some of the world's most successful brands such as American Express, Disney, Intel and Starbucks. A master of streetwise branding advice you need in your business or organisation, now, for the first time in UK, he's sharing practical insights including:

How violating even one of the 4 key dimensions of holistic marketing will cost you market share locally and globally, and shrink your bottom line.
Why seemingly strong brands crash and burn and yet others appear to have a secret formula for success.
Why CEOs, Marketing Directors and Finance Directors lose their jobs and entrepreneurs their shirts for breaking even one of The 8 Laws of Winning Brands!
Easy-to-fall-into-traps to avoid that will kill your customer loyalty and destroy your advocates.
Discover the latest research based on live, practical successes in some of the world's most respected companies... and failures which sank without trace.
Learn what works... what doesn't... and why!
Experience hands-on pragmatic advice from business-to-business, not-for-profit, public sector, and consumer-orientated experts in brand management and word-of-mouth marketing.
Network with professionals, make new contacts and meet the author of Strategic Brand Management.

SPECIAL OFFER FOR VIVALDI CLIENTS

We have negotiated with the organiser's Global Marketing Network an opportunity for you to purchase a VIP ticket for just £296+VAT, a saving of £500 on the standard price.

Price includes:

· Place at the Referral Institute’s executive briefing on “Why Brands Fail In Word Of Mouth Marketing; How to Create Advocates Who Grow Your Business” (Offer limited to first 50 bookings, must be used by 23.12.07) (RRP £197+VAT)

· Copy of the latest edition of Kevin Keller’s “Strategic Brand Management” (RRP £50.99)

· Copy of the latest edition of Superbrands, the UK’s ‘Brand Bible’ (RRP £35)

· Online trial to the Journal of Product and Brand Management (personal annual subscription £349+VAT)

· Place at the after-conference reception (refreshments, cocktails and professional networking) with Kevin Lane Keller (RRP £47+VAT)

To find out more and to take advantage of this special offer please visit http://www.gmnhome.com/pagebuilder.asp?id=242 from where you will also

be able to register and book online. The special booking code is “Vivaldi”. Alternatively please call Global Marketing Network on 0845 838 1860 or email [email protected]

Posted by Erich Joachimsthaler on September 06, 2007 | Permalink

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