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Erich Joachimsthaler, Ph.D. has spent twenty-five years investigating why some innovations, business strategies, marketing and branding tactics hit the mark, while others do not. As a scholar, he has held faculty positions at the University of Southern California, Institutes Estudios Superiores de la Empresa (IESE) in Barcelona, and The Darden School, University of Virginia.

Joachimsthaler is the founder of Vivaldi Partners, an innovation strategy and marketing firm with headquarters in New York City and offices in Munich, Düsseldorf, London, Zurich, Amsterdam, Hamburg and Buenos Aires. The author of nearly sixty articles, he is the co-author of Brand Leadership: The Next Level of the Brand Revolution with David A. Aaker. He has been interviewed by such publications as The New York Times, USA Today, The Wall Street Journal, and Advertising Age.

Joachimsthaler holds degrees in economics, statistics, and business administration. He received a master’s degree in quantitative methods and marketing, and a doctorate in business administration from the University of Kansas. He also completed a post-doctoral fellowship at the Harvard Business School.